Allie Powell

I’m Allie, a full stack Senior Product Designer who’s been building products from discovery to launch for over 10 years.

Using my expertise in end-to-end design and research, I've been fortunate to help grow products for both startups and Fortune 500 companies, including Sam's Club, United Rentals, Northwestern Mutual, and Honeywell.

What does full stack mean?

I love working on scrappy teams and I'm always learning. So far, this means I have experience in:

Vision & Strategy

User Research

Market Research

UI/UX

Data-Driven Design

Prototyping

Workshops & Presenting

Motion Design

Product Audits

Branding & Logos

Implementation Support

Basic HTML & CSS

What's my story?

While I started in publications, I found my way to product design a little over 10 years ago.

Education & Start

Majoring in Graphic Design at American University in Washington D.C., I started by design journey as the Design Editor for my college newspaper. I switched to product design, however, after I designed my first app that failed a usability test, igniting my fascination in the different ways people approach design.

Early Career

My first couple years as a UX designer focused on the home and consumer space. Specifically, I helped launch the Honeywell Home App from discovery to implementation. Our app received a 4.5 star App Store rating upon launch – read more about that here!

Recently

For the past 5 years, I’ve worked through argodesign, a product design agency founded by the former Chief Creative Office of frog. Here, I’ve been fortunate to work with several startups and Fortune 500 companies, including United Rentals and Salesforce.

What's my approach?

Research-Driven

Design should never be created in a void so I've become skilled at seeking qualitative and quantitative data to base designs on. Not only can research give us a higher degree of confidence in solutions but it can be a powerful source of inspiration.

Team Player

There's often multiple ways to solve a problem but I think the best solution accommodates the uniqueness of the team. I always have the goal to figure out how a team works best and what I can do to support that.

Embrace Diversity

I’m a firm believer that embracing diverse perspectives creates stronger results. One of my strengths is navigating conflicting feedback to create clarity.

Systems View

I’m very experienced in figuring out who I need to connect with, what work I should leverage, or how my work impacts others. I make sure to zoom out to see the whole ecosystem.

Beauty in Ambiguity

I love the challenge of ambiguous or conflicting requirements and guiding these types of asks into concrete solutions. I often think these are the problems most worth solving.

Don't Overcomplicate

I don’t think designs need to be fancy to be successful and I often advocate for the simpler solution if it works so teams can move on to the next task.

What else?

A builder at heart who loves the outdoors, I purchased an old plumbing van with my partner and we've spent the past couple of years turning it into a campervan. We've built the interior entirely ourselves – it includes two dog nooks, a fridge, and a sink.

Work

About

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